Honda is a global brand, but its messages need to be honed for each market. Marks is trusted to do this for Honda Ireland. We initiated an ad campaign for the new 1.6 diesel engine. We developed the Honda Challenge campaign which invited people into dealers to see how efficiently they could drive. We created Honda Now, a sub brand for Honda Finance which helped Irish customers understand a new way to purchase Honda cars. From print ads and editorials to radio commercials, all our work fits with the brand values of Honda, but is carefully tailored to suit the exact needs of the Irish market.