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Champion wakeboarder Pete Stewart didn’t just create a range of flip-flops that were more durable and comfortable than the rest, he created a lifestyle. Realising this, Marks developed the Thongs brand, giving it strength on product and designing the POS, exhibition stands and sales presentations needed to sell the Thongs range into major retailers.

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With #yourthongprint, we have engaged with consumers all over the world and created dynamic content for use online and in printed materials.

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We are also developing a secondary range of zinc sun sticks to tap into the surf and wakeboarding culture of drawing on your face. #joinourtribe has been created to engage with our global consumers.

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Other Work